Its relatively poor and rural French on North side of St Lawrence River. But enough English that you get stuff done. Once you get well past Quebec City it becomes increasingly gorgeous with almost no traffic. Wonderful sweeping turns along St Lawrence cliffs and stunning beaches. Whale watching is excellent. People warm friendly. Charming and often humble hotels but a couple great hotels en route. Inexpensive. Great ride on a GL1800 or any bike. Its not like being in North America, an easy cultural/scenic adventure ride. Then get a ferry from Godbout to the south shore and ride Gaspé -- thats a seriously twisty wow. I tried to ride north to to Labrador but the road is utter crap after 20 km -- the big gravel thrown up by monster trucks would have destroyed my bike, its for big enduro types only unfortunately. But stay along St Lawrence N shore (South shore is semi-boring) for a few days you will never forget.